Documentation

Installing ObserviX Pixel in Google Tag Manager

Learn how to install the ObserviX Pixel using Google Tag Manager. Simple step-by-step guide with video walkthrough — no coding experience needed.

Adding ObserviX to your website takes just a few minutes. The Pixel handles everything — visitor identification, session stitching, UTM capture, and event tracking — without any additional configuration. From the moment it's live, you'll see real-time data on who's visiting your site, where they came from, and what actions they take.

Step-by-step guide

  1. Copy ObserviX code from ObserviX Portal.
  2. Go to the Google Tag Manager home page and select your website.
  3. In the left pane, select the "Tags" tab.
  4. Click the "New" -> "Tag Configuration" -> "Custom HTML".
  5. Insert our code.
  6. Next, scroll down and click on "Triggering" and choose all pages.
  7. Click "Save" and give it the name "Observix".
  8. Click "Submit" and than "Publish".
  9. Return to the setup page and click Verify.

Video walkthrough

Google Tag ManagerGTMPixel InstallationIntegration