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Cookie Policy

Last updated: January 15, 2025

Introduction

This Cookie Policy explains how ObserviX, Inc. ("ObserviX", "we", "us", "our") uses cookies and similar tracking technologies on our website https://observix.ai and in our analytics platform.

We believe in transparency about our data practices, including how we use cookies to improve your experience and provide our services.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand usage patterns, and provide a better user experience.

How ObserviX Uses Cookies

On Our Website (observix.ai)

Essential Cookies

  • Purpose: Enable core functionality
  • Examples: Login sessions, security tokens, load balancing
  • Duration: Session or up to 1 year
  • Can be disabled: No (required for site to function)

Analytics Cookies (with consent)

  • Purpose: Understand how visitors use our site
  • Examples: Page views, traffic sources, user behavior
  • Duration: Up to 2 years
  • Can be disabled: Yes, via cookie banner

Marketing Cookies (with consent)

  • Purpose: Track marketing campaign effectiveness
  • Examples: UTM parameters, conversion tracking
  • Duration: Up to 90 days
  • Can be disabled: Yes, via cookie banner

In Our Analytics Platform

First-Party Tracking Only

  • ObserviX Pixel uses only first-party cookies
  • No third-party cookies or cross-site tracking
  • Cookies are set on your customer's domain
  • Full control over cookie behavior

ObserviX Pixel Cookies | Cookie Name | Purpose | Duration | |------------|---------|----------| | _ovx_vid | Visitor identification | 2 years | | _ovx_sid | Session tracking | 30 minutes (extends on activity) | | _ovx_fpt | First-party tracking | 1 year |

Types of Tracking We Use

1. Cookie-Based Tracking

  • Traditional first-party cookies
  • Respects browser settings
  • User can clear anytime

2. Fingerprinting (Optional)

  • Device characteristics
  • Browser configuration
  • Used only with consent

3. Server-Side Tracking

  • IP-based geo-location (not stored)
  • User agent analysis
  • Referrer information

Your Cookie Choices

For Our Website Visitors

Cookie Banner

  • Appears on first visit
  • Choose which cookies to accept
  • Change preferences anytime

Browser Settings

  • Block all cookies (may impact functionality)
  • Delete cookies anytime
  • Use private/incognito mode

Opt-Out Links

For ObserviX Customers

Configuration Options

  • Set cookie duration
  • Choose cookie names
  • Implement consent modes
  • Enable cookieless tracking

Privacy-First Features

  • Respect Do Not Track signals
  • Honor consent management platforms
  • Support for cookie-free attribution
  • Server-side tracking options

Cookie-Free Alternatives

ObserviX supports privacy-conscious tracking:

  • Server-side attribution
  • Privacy-preserving analytics
  • Aggregated insights
  • Statistical modeling

Consent Management

For EU Visitors (GDPR)

  • Explicit consent required for non-essential cookies
  • Granular control over cookie categories
  • Easy withdrawal of consent
  • Clear information about purposes

For California Residents (CCPA)

  • Right to opt-out clearly provided
  • No "sale" of personal information
  • Equal service regardless of choices

Third-Party Services

Our website may include:

  • Stripe: Payment processing (essential)
  • Google Fonts: Typography (functional)
  • Video Embeds: YouTube/Vimeo (with consent)

Each service may set their own cookies per their policies.

Updates to This Policy

We may update this Cookie Policy to reflect:

  • Changes in our practices
  • New technologies
  • Legal requirements

Check the "Last updated" date for the latest version.

Managing Cookies Guide

Chrome

Settings > Privacy and Security > Cookies

Firefox

Settings > Privacy & Security > Cookies and Site Data

Safari

Preferences > Privacy > Manage Website Data

Edge

Settings > Privacy, Search, and Services > Cookies

Frequently Asked Questions

Q: Does ObserviX use third-party cookies? A: No, our Pixel uses only first-party cookies on your domain.

Q: Can I use ObserviX without cookies? A: Yes, we offer cookieless tracking options for privacy-conscious businesses.

Q: How long do ObserviX cookies last? A: Configurable by you, with defaults from 30 minutes (session) to 2 years (visitor).

Q: Do you respect Do Not Track? A: Yes, we honor DNT signals when configured.

Q: Can I delete ObserviX cookies? A: Yes, anytime through your browser settings.

Contact Us

Questions about our use of cookies?

Email: info@observix.ai Phone: +1-626-866-1457 Address: 20 N Wacker Dr, Suite 1200, Chicago, IL 60606

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