Build Winning Marketing Strategies That Drive Revenue
Get account-level insights and attribution clarity to understand what drives pipeline and build marketing strategies that turn clicks into customers for life.
Move your most important metrics with ObserviX
More accurate attribution vs. single-platform reporting alone
Average reduction in wasted ad spend with multi-touch attribution
Faster decision-making with unified marketing dashboards
Improvement in campaign ROI when attribution data guides budget allocation
Prove Which Campaigns Drive Revenue, Not Just Leads
Connect every marketing touchpoint to closed revenue across your entire sales cycle. Show executives exactly which channels, campaigns, and content influence deal velocity and win rates.
Stop Wasting Budget on Channels That Don't Convert
Identify which marketing investments generate qualified pipeline versus vanity metrics. Shift spend from underperforming channels to campaigns that actually close deals.
Align Sales and Marketing Around Account Engagement
Give both teams unified visibility into how accounts engage across touchpoints. Eliminate attribution disputes and improve lead handoff quality with data both sides trust.
Make Confident Budget Decisions Based on Real Attribution
Use multi-touch attribution data to forecast which marketing strategies will drive next quarter's pipeline. Defend budget requests with evidence, not guesswork.
"I'm acting in a growth lead CMO role. And honestly, the main home screen I find to be the best marketing attribution system out there. It has all of the key core relevant metrics that I need to watch on a day-to-day basis, hour to hour basis. And I can pin different things for different people, so I can make sure my media buyers have certain metrics pinned. I can make sure the CEO or founders have certain metrics pinned."
John Coyle
CMO
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