Articles tagged: data-driven marketing

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data-driven marketing

2/7/2026•Igor Flyunt

Marketing Attribution

How to Measure Marketing Attribution: What Actually Works in 2026 | ObserviX

Learn how to measure marketing attribution effectively. Multi-touch attribution reveals 40-60% hidden value and improves ROI by 31% within 6 months.

Marketing Attribution Multi-Touch Attribution Marketing ROI+4 more

Attribution Analysis: 4 Techniques Every Marketer Should Master

1/2/2026•ObserviX Team

Marketing Attribution

Attribution Analysis: 4 Techniques Every Marketer Should Master

Master 4 essential attribution techniques: cross-sectional vs longitudinal analysis, factorial analysis, A/B testing, and ROI modeling for smarter marketing decisions.

Attribution Analysis Marketing Analytics ROI Modeling+3 more

11/5/2025•ObserviX Team

Marketing Attribution Models: Complete Guide for 2025

Discover 7 marketing attribution models—from first-touch to data-driven AI. Learn which model fits your strategy, how GA4 uses attribution, and best practices for ROI optimization.

attribution modeling marketing strategy data-driven marketing+1 more

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