We Help Marketers See What Actually Drives Revenue

We’re building the marketing analytics and attribution platform that gives marketers complete visibility into how their efforts turn into real business outcomes—ROI, profit, and margin.

ObserviX revenue visibility dashboard

Where to Find Us

ObserviX, Inc.

20 N Wacker Dr, Suite 1200 Chicago, IL 60606 United States

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Why We Built ObserviX

Most companies are flying blind—not because they lack data, but because they can’t interpret it. We struggled with fragmented data across platforms, attribution models that didn’t reflect reality, and overly complex tools like Google Analytics and Meta Ads Manager that overwhelm instead of enlighten.

Existing solutions were either too expensive, too complex, or simply didn’t connect marketing activity to real revenue. So we built ObserviX—a platform that fixes broken tracking and confusing attribution by combining session-level data with business outcomes like ROI, ROAS, and profit.

Fragmented marketing data across platforms
80%

of marketers say attribution is their biggest analytics challenge

27+

touchpoints the average B2B buyer touches before converting

40%

of marketing budget is typically wasted on underperforming channels

Get in Touch

Have questions or want to learn more about ObserviX? Drop us a message and we'll get back to you shortly.

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