ObserviX for B2C Companies

Build Winning Marketing Campaigns That Drive Revenue Growth

Get customer-level insights and attribution clarity to understand what drives conversions and build marketing strategies that turn browsers into repeat buyers.

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Move your most important metrics with ObserviX

3X

More accurate attribution vs. single-platform reporting alone

15%

Average reduction in wasted ad spend with multi-touch attribution

20%

Faster decision-making with unified marketing dashboards

10-14%

Improvement in campaign ROI when attribution data guides budget allocation

Understand Multi-Touch Attribution Across Every Channel

Modern customers interact with 6-8+ touchpoints before buying. ObserviX tracks the complete journey across Meta, Google, TikTok, email, and organic—so you know which combinations convert.

Multi-touch campaign attribution across channels

Reduce Customer Acquisition Cost by 10-20%

Most brands can’t tell which channels deliver profitable customers. ObserviX reveals campaigns draining budget on low-quality traffic—so you can reallocate to what converts.

Budget optimization dashboard reducing acquisition costs

Cut Reporting Time from Days to Minutes

Stop manually reconciling data from Meta Ads Manager, Google Ads, Shopify, and GA4. ObserviX unifies everything into performance dashboards updated in real-time.

Unified cross-device customer journey reporting

Increase Marketing ROI with Smarter Budget Allocation

See exactly which campaigns drive revenue, repeat purchases, and customer lifetime value—with attribution models that reflect real customer behavior.

ROAS optimization with smarter budget allocation

"As a DTC founder managing multiple ad channels, I was constantly guessing which campaigns actually drove sales. ObserviX showed me the real customer journey—turns out our ‘worst performing’ Meta campaign was actually the first touchpoint for our highest-value customers. We reallocated budget and increased ROAS by 40% in two months."

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Sarah Chen

Founder & CMO

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