Protect Your Budget. Scale What Actually Drives Revenue.
Multi-touch attribution that connects campaigns to real profit. Stop funding channels that over-report and start doubling down on what genuinely moves the needle.
Take control of where every marketing dollar goes
More accurate attribution vs. individual platform reports
Reduction in wasted ad spend with multi-touch data
Saved weekly on cross-platform reporting
Campaign ROI improvement with real attribution
Stop Funding Channels That Over-Report
You run campaigns across Google, Meta, LinkedIn, email, and organic. Every platform takes full credit for the same conversion. ObserviX shows you the real customer journey across all channels and distributes credit based on actual influence — so you stop overpaying platforms that inflate their own numbers.
Put Every Budget Dollar Behind Proven Revenue Paths
You know something is working, but you can’t pinpoint exactly what. Is it the LinkedIn campaign that started the conversation, or the Google retargeting ad that closed it? ObserviX shows you the complete path from first touch to revenue, so every dollar moves toward what’s actually profitable.
Protect Hidden Profit Drivers Before You Cut Them
That TikTok campaign looks like a low performer on last-click reports. But ObserviX shows you it’s actually starting 30% of the customer journeys that eventually convert through other channels. Without multi-touch attribution, you’d kill a campaign that’s quietly driving significant revenue.
Build Reports That Justify Every Dollar to Leadership
Your ad platforms say one thing. Your CRM says another. Your spreadsheet says something else entirely. ObserviX gives you one unified truth — campaign performance tied to actual revenue — so you can confidently defend your budget and make the case to scale what’s working.
"We were allocating 60% of our ad budget to Meta based on last-click attribution. ObserviX showed us that Meta was over-reporting conversions by almost 40% because of double-counting. We redistributed $8K/month to Google and email nurture campaigns. Within six weeks, our blended ROAS went from 2.4x to 3.6x — and I had the attribution data to prove exactly why."
Jessica Torres
Growth Marketing Lead
Defend your budget. Cut the waste. Scale what's profitable.
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