Carrectly Case Study: How On-Demand Auto Care Transformed Their $50K Monthly Marketing

Company Profile

Carrectly - On-demand auto care service in Chicago
Services: Detailing, mechanical work, body work, and aesthetics
Monthly Marketing Budget: $50,000
Challenge: No clear visibility into which marketing channels actually drive revenue

The Challenge: Flying Blind with $50K Monthly Spend

Before ObserviX, Carrectly was spending $50,000 per month across multiple marketing channels without understanding which efforts actually generated profitable customers. Their marketing mix included:

Paid Advertising: Google Ads, Facebook Ads, and Yelp
Social Media Marketing: Instagram, Facebook, and TikTok
SEO: Recently started but uncertain about ROI

The Problem: "We had no clear view of where exactly our customers were coming from. We were making budget decisions based on incomplete data from each platform's individual reports."

The Revelation: Complete Attribution Clarity

After implementing ObserviX, Carrectly discovered shocking insights about their customer acquisition:

🔍 Discovery #1: Return Customers Were Their Secret Goldmine

"We were shocked to discover that return customers are actually our #1 source of revenue. We knew we had repeat customers, but we had no idea they represented such a massive portion of our business. Without this insight, our business wouldn't exist as we know it today."

Impact: Carrectly realized they were under-investing in customer retention strategies.

🔍 Discovery #2: Facebook Ads Were Underperforming

"We thought Facebook was performing well based on their internal metrics, but ObserviX showed us we were overspending on a channel that wasn't driving profitable customers."

Impact: Immediate budget reallocation away from ineffective Facebook campaigns.

🔍 Discovery #3: SEO Was Their Hidden Growth Engine

"We had just started working on SEO and weren't sure about the investment. ObserviX data showed it was actually growing incredibly fast and bringing huge numbers of quality customers."

Impact: Strategic decision to double down on SEO investment based on clear data.

Multi-Touch Attribution Game Changer

The Real Customer Journey Revealed:

ObserviX showed that Carrectly's customers didn't convert on the last click. Instead, they followed complex paths like:

Google Search → Facebook Ad → Yelp Reviews → Instagram → Booking

"We saw completely different conversion numbers compared to what Google Ads was reporting. Most businesses miss this—customers don't buy on the last touch. They have multiple interactions across channels before making a purchase decision."

Result: Carrectly could finally see which channel combinations actually drove conversions, allowing them to optimize the entire customer journey instead of individual channels.

Actions Taken Based on ObserviX Insights

1. Customer Retention Strategy Overhaul

Launched email marketing campaigns for repeat customers
Developed referral programs with bonuses
Created loyalty rewards for returning customers
Focused marketing spend on retention vs. acquisition

2. SEO Investment Acceleration

Increased SEO budget based on performance data
Dedicated team resources to content and optimization
SEO became their second-largest traffic source within 6 months

3. Budget Reallocation

Reduced Facebook Ads spending by 40%
Shifted budget to high-performing Google Ads campaigns
Increased investment in customer retention initiatives

4. Campaign-Level Optimization

Paused underperforming ads and scaled winners
Optimized for multi-touch attribution instead of last-click
Fine-tuned targeting based on complete customer journey data

The Results: Transformational Business Growth

📈 Marketing Efficiency

ROI Improvement: 235% increase in marketing efficiency
Cost Reduction: Eliminated wasted spending on underperforming channels
Team Optimization: Reduced need for additional marketing specialists

📈 Revenue Growth

Return Customer Revenue: Became #1 revenue source (previously unmeasured)
SEO Growth: Projected to become #2 traffic source within 6 months
Overall Business: Multiple-fold business growth from data-driven decisions

📈 Operational Improvements

Clear Visibility: Complete picture of all marketing performance
AI Recommendations: Weekly optimization suggestions implemented
Strategic Planning: Data-driven decisions instead of guesswork

AI-Powered Recommendations Impact

"The AI recommendations are incredible. We significantly reduced our marketing specialist costs because the AI provides unbelievably good recommendations and reports that we implement in reality. We optimize and improve our business profitability constantly."

Specific AI Recommendations Implemented:

Budget reallocation suggestions between channels
Underperforming campaign identification and pausing
High-potential audience expansion opportunities
Optimal bidding strategy adjustments

The Bottom Line

"We can't believe this is reality—that you can simply connect ObserviX and it scans all your traffic sources, website, and advertising to provide recommendations that you can implement for direct financial profit."

Key Outcomes:

✅ Complete ROI visibility across all $50K monthly marketing spend
✅ Multiple-fold business growth from data-driven optimization
✅ Eliminated blind spending on ineffective channels
✅ Discovered hidden revenue sources (return customers, SEO)
✅ Automated optimization through AI recommendations

Final Verdict: "We definitely paid back our ObserviX investment and multiplied our business thanks to clear analytics and a clear plan. We're no longer blind—we can clearly see what's happening with our complete business picture thanks to ObserviX."

Why This Matters for Your Business

Carrectly's transformation shows how proper attribution can reveal hidden opportunities in any business. If you're spending significant money on marketing without complete visibility into what drives revenue, you're likely missing similar opportunities to optimize and grow.

Ready to uncover your hidden revenue drivers? See how ObserviX can transform your marketing effectiveness.