Web Analytics

Real-Time Analytics. Zero Cookie Banners.

See who's on your site right now, where they came from, and what they're doing — without compromising visitor privacy. Cookieless tracking that's GDPR and CCPA compliant out of the box. No consent popups. No sampled data. No 48-hour reporting delays.

Real-time analytics dashboard showing live visitor count, traffic sources, and top pages

Website analytics that respects both speed and privacy

> 95%

Cookieless mode tracks every session with zero consent drop-off

< 3 sec

Real-time visitor and traffic data

Zero

Cookie banners needed — Cookieless tracking eliminates consent popups entirely

5 min

Add the script, see your first data, no configuration required

Live visitor dashboard showing 247 active visitors with segmentation by source, page, and country
REAL-TIME VISITORS

See Who's on Your Site Right Now — Not Who Was There Yesterday

The live visitor counter shows exactly how many people are on your website at this moment. Launch a campaign and watch traffic arrive in seconds. Spot a drop and investigate before it costs you conversions. Unlike GA4's real-time view, which limits you to the last 30 minutes with minimal dimensions, ObserviX shows current visitors with full segmentation — filter by UTM source, landing page, country, or device type in real time. No sampling. No delays. No limits on dimensions.

Traffic source breakdown showing channel distribution with percentage bars for Direct, Google Organic, Meta Ads, Email, and Referral
TRAFFIC SOURCES

Know Exactly Where Every Visitor Comes From

See your traffic by channel, source, medium, campaign, and referrer — updated in real time. ObserviX categorizes every session into Direct, Organic Search, Paid Search, Social, Email, Referral, and Display with zero manual tagging for organic channels. UTM parameters are captured and parsed automatically for campaign traffic. Drill into any source to see page views, session duration, bounce rate, and conversion rate by channel. Compare time periods to see which sources are growing and which are declining.

Page performance table showing top pages with views, bounce rate, and average time on page metrics
PAGE PERFORMANCE

Find Your Best Pages and Fix Your Worst Ones

Every page on your site gets a performance scorecard: page views, unique visitors, average time on page, bounce rate, and entry/exit rates. Sort by any metric to find your highest-traffic pages, your stickiest content, or the pages where visitors leave. Identify landing pages with high bounce rates that need attention. Track how new pages perform from the moment they go live. Page performance data updates in real time, so you can publish content and measure its impact within minutes — not days.

Geographic and device analytics showing world map with visitor locations, device split donut chart, and browser distribution
AUDIENCE INTELLIGENCE

Understand Your Audience Without Tracking Individuals

See where your visitors are — by country, region, and city — displayed on an interactive map. Know which devices they use: desktop, mobile, or tablet, with screen resolution breakdowns. See browser and OS distribution to prioritize development and QA. All of this without collecting personal data or placing tracking cookies. ObserviX uses anonymized session data to give you the audience intelligence you need for localization, device optimization, and geographic targeting decisions.

FREE AND EASY

One script. Five minutes. Every visitor.

Add the ObserviX analytics snippet to your site header and see data flowing within 60 seconds. No developer required. Choose cookieless mode to skip the consent banner entirely. The script is under 5KB, loads asynchronously, and has zero impact on page speed or Core Web Vitals.

  1. 1

    Add the snippet to your site header

    Under 5KB, loads asynchronously, zero impact on page speed or Core Web Vitals.

  2. 2

    Choose cookieless mode

    Skip the consent banner entirely — GDPR and CCPA compliant out of the box.

  3. 3

    Connect your platform

    One-click integrations for Shopify, WordPress, WooCommerce, Webflow, Squarespace, Next.js, Nuxt.js, and Google Tag Manager.

Code snippet installation card showing the ObserviX analytics script with platform integration icons

From traffic data to revenue decisions

Web Analytics tracks every visitor. The ObserviX Pixel identifies them across sessions. Attribution connects their journey to revenue. AI Chat lets you ask questions in plain English. Four products, one platform — each one makes the others smarter.

Platform hub diagram showing Web Analytics connected to Pixel, Attribution, and AI Chat products

"We switched from GA4 because we were losing 35% of our European traffic data to cookie consent opt-outs. ObserviX cookieless mode captures every visitor without a consent banner. Our traffic numbers finally match our server logs. And the real-time dashboard means I can see campaign impact within minutes instead of waiting two days for GA4 to process the data."

Lisa Bergmann profile image

Lisa Bergmann

Head of Digital Marketing, SaaS Platform (EU-based)

Frequently Asked Questions

Page views, unique visitors, sessions, traffic sources (direct, organic, paid, social, email, referral), top pages, entry and exit pages, bounce rates, session duration, geographic location (country, region, city), device type, browser, operating system, screen resolution, UTM parameters, and referral domains. In cookieless mode, all of this is captured without placing any cookies on the visitor's browser.

Three key differences. First, ObserviX offers a fully cookieless tracking mode — no consent banners needed, no visitor data lost to opt-outs. GA4 requires cookies and consent management in the EU. Second, ObserviX data is real-time with full segmentation, not sampled or delayed by 24-48 hours. Third, the interface is designed for marketers who want answers fast — one dashboard, no custom explorations or dimension configuration. Your data also stays first-party and never leaves for Google's servers.

The opposite. Cookie-based analytics loses 30-40% of European visitors who decline consent. Cookieless tracking captures 100% of sessions because no consent is required. You trade individual visitor identification for complete traffic data. For attribution and user-level tracking, ObserviX also offers cookie-based and first-party pixel modes alongside cookieless analytics.

Yes. In cookieless mode, ObserviX does not collect personally identifiable information or place any cookies. No cookie consent banner is legally required under GDPR or CCPA. Data is processed and stored on EU or US infrastructure depending on your preference.

Yes. Many teams run both during a transition period. The ObserviX script runs independently and doesn't interfere with GA4 or any other analytics tool. Compare data side-by-side to validate the switch, then remove GA4 when you're ready.

Any website that supports a JavaScript snippet. One-click integrations for Shopify, WordPress, WooCommerce, Webflow, Squarespace, Next.js, and Nuxt.js. For custom platforms, copy-paste the snippet into your site template. Under 5 minutes.

Cookieless tracking uses anonymized session fingerprinting instead of browser cookies to identify visits. No data is stored on the visitor's browser. Because no cookies are placed, no consent banner is legally required under GDPR or CCPA. You get complete traffic data with full privacy compliance.

All data is stored on first-party infrastructure — never shared with third parties. Choose EU or US data processing depending on your compliance requirements. In cookieless mode, no personally identifiable information is collected. The script runs on your domain as first-party, not as a third-party tracker.

Stop guessing. Start knowing. Take control of your marketing today.

Start your 14-day free trial and make data-driven decisions

Capterra logo
G2 logo
GetApp logo
Product Hunt logo