See Which Companies Visit Your Website — And What They Care About
Automatic company identification that turns anonymous B2B traffic into named accounts, unified company profiles, and buying intent signals. No manual CRM entry. No guessing which accounts are in-market.
Move your most important metrics with ObserviX
Of B2B website visitors identified by company automatically
More target accounts discovered vs. form fills alone
From visitor landing to company identification
Manual CRM entry needed — accounts appear automatically
Your Website Has Hundreds of Visitors. You Only Know the Ones Who Fill Out Forms.
In B2B, individual pageviews are noise. What matters is which companies are researching your product, how many of their employees are visiting, and which pages signal buying intent. GA4 tracks sessions. Your CRM only knows contacts who opted in. The gap between anonymous traffic and identified accounts is where pipeline dies.
ObserviX closes that gap automatically.
Know Which Companies Visit — Without Asking
ObserviX automatically identifies the companies behind your anonymous website traffic using reverse IP resolution, domain enrichment, and first-party fingerprinting. No forms required. No manual lookups. Companies appear in your dashboard the moment their employees land on your site.
- Reverse IP and domain-level identification
- Automatic enrichment with company name, industry, size
- Works for first-time visitors — no prior contact needed
One Company View. Every Employee. Every Session.
Individual visits from the same company are aggregated into a single company profile. See how many unique employees visited, which pages they explored, which campaigns brought them in, and how engagement builds over time. No more scattered data across tools.
- All employees' visits aggregated under one company
- Page-level activity breakdown per company
- Campaign and source attribution at the account level
Score Companies by Intent, Not Just Traffic Volume
Not every visiting company is a prospect. ObserviX scores companies based on high-value page visits (pricing, demo, case studies), multi-person engagement, visit frequency, and session depth. When a company crosses your intent threshold, your sales team gets notified instantly.
- Intent scoring based on page value and behavior patterns
- Multi-person engagement detection (3+ employees = high intent)
- Automatic alerts when companies hit sales-ready threshold
Map the Full B2B Buying Journey at the Account Level
See every touchpoint from first visit to conversion — mapped at the company level. Track how a target account discovered your site, which content they consumed over weeks, when multiple stakeholders got involved, and which moment triggered the conversion. Full account-level attribution.
- Complete company journey from first touch to conversion
- Multi-stakeholder engagement timeline
- Account-level attribution across all marketing channels
How B2B Teams Use Company Intelligence
Identify Target Accounts in Market
Your ABM list has 200 target accounts. ObserviX identifies that 15 of them visited your site this month — including 4 who viewed pricing pages multiple times. Your sales team prioritizes outreach to the highest-intent accounts instead of cold-calling the full list.
15 target accounts identified, 4 flagged as high-intent
Prioritize Sales Outreach by Engagement
A company's employees visited your pricing page 3 times this week from different departments. ObserviX flags the company as sales-ready and sends an alert. Your rep reaches out with a personalized demo offer while intent is high.
3X higher response rate on intent-based outreach
Measure ABM Campaign Impact
After a trade show, you want to know if target accounts actually visited your site. ObserviX shows that your follow-up campaign drove a 40% increase in target account visits — and identifies which specific companies engaged with which content.
40% increase in target account site visits post-campaign
From anonymous visitor to identified company in seconds
Four steps. Fully automatic. No manual data entry.
Visitor lands on your site
The ObserviX pixel captures every visit with full session data — pages viewed, source, duration, and behavior patterns.
Company identified automatically
Reverse IP resolution and domain enrichment identify the company behind the visit. Name, industry, and size appear instantly.
Activity aggregated into company profile
All employees' visits merge into a single company view. Engagement scores update in real time as activity accumulates.
Sales team gets notified
When a company crosses your intent threshold, alerts fire to Slack, email, or your CRM. Your team acts while intent is hot.
"We had a list of 500 target accounts but no idea which ones were actually looking at us. Within the first month, ObserviX identified 47 target accounts visiting our site — 8 of which had multiple stakeholders researching our pricing page. Our SDR team closed 3 of those accounts within the quarter."
David Park
Director of ABM, B2B Enterprise Software
Stop chasing anonymous traffic. Start selling to identified companies.
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